Matt Plapp Frutta Bowl Client Review 2nd

1 Month Of Working With Us & Their Best Month EVER!

Last week I emailed myself a question “why did I start Driven Media Solutions”. I was reading a book that asked you revisit why you started your business.

In 2008 I started Driven Media Solutions to help small businesses make better marketing decisions, get their business online, get active on Facebook/Twitter/YouTube/LinkedIn and to see tangible results.

I started my marketing career in 1999 in radio and I loved it. I love dealing with business owners, I loved getting their message out to customers and I love helping them grow their business.

BUTTTTT, I always had this voice in my head saying “but is it really working”. You see, in many cases I didn’t know if what we were doing was working and neither did my clients.

Flash forward to 2015 and we had stumbled across a marketing tactic on Facebook that helped me show 3 clients, Nick, Jay and Eric, how to see results. They owned 3 restaurants, Hofbrauhaus Newport, Hofbrauhaus Columbus and Hofbrauhaus Pittsburgh.

On April 26th 2015 we did a “National Pretzel Day Promotion”. The goal was simple, prove to Nick that you could deposit likes in the bank. Meaning we could take our Facebook following and get them to make a purchase.

$18,000 in sales across 3 stores proved my point.

From 2015-2020 we’ve taken that 1 promotion and tweaked it a million times and created a program to help businesses see trackable results from their marketing, the ROI Engine.

This video takes me back to why I started Driven Media, which is now DBA ROI Experts.

This franchise of Frutta Bowls starting working with us in June 2020. That June they had their best month every, beating out June 2019 by 17.8%. Yes in the midst of opening up post pandemic they are up 17,8%

Let’s dig into how and why they had this growth.

It’s simple

Spend To Build!

Spend your ad dollars and efforts to build a database. You’re basically double dipping. You’re still getting the great reach, impressions and engagements from the ads, but now you’re also getting a database that you own.

Want to talk about this for your restaurant? As the video says, call me.


Or schedule a video Zoom call

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Live With The Authors Of The Daily Grind – Andrew & Claire Bowen

Live With The Authors Of The Daily Grind, Andrew & Claire Bowen, Wednesday July 8th @ 3pm EST

We’re going to DIG DEEP into their book and what they believe in when it comes to how YOU should be running your coffee shop. Having opened and run their own chain of coffee shops for 15 years they now ork with Independent Coffee Shop and Cafe owners to open, make more money, expand and prepare to sell for the best possible price.

We’re going to grab a cup of Joe..virtually, and talk about a few of the items below.

☕️ Your Why The difference between success and failure
☕️ Location How to select the best location for your new Coffee Shop
☕️ People How to build a great team
☕️ Profit How to choose what you sell to generate the most profit
☕️ Marketing Slam dunk marketing tactics to beat your competition
☕️ Real Real life, practical advice from people who run a coffee shop today
☕️ Downloads Supported by extra free templates, and resources
☕️ Formula The Coffee Shop Success Formula Explained

Get their book on Amazon today, the link is below

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MPTV – Fun with Fudpuckers

This week, Matt sits down with Chester, of Fudpuckers,
Destin, Florida’s best family & kid friendly restaurant, with games, attractions, delicious dining, and even t-shirts.

In this episode, they discuss:
– Entertaining Your Customers
– Visiting Florida
– Tourists
– Supporting the Community
– The Fud Life
– and more!

Visit for more episodes!

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Live With Tony Perry Talking About Instagram Secrets For Restaurants

Live With Tony Perry Talking About Instagram Secrets For Restaurants at 2pm EST on Monday July 6th.

We’re going across the pond to the U.K. to talk with restaurant marketing expert Tony Perry about his NEW BOOK coming out really soon, Instagram Secrets For Restaurants.

I’m not going to hold back, I’m going to demand we get them all :)

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Live With Ken Burgin of Profitable Hospitality

Live With Ken Burgin of Profitable Hospitality

Today we go across the pond to talk with a Hospitality Expert in Australia, Ken Burgin.

Hospitality is a great industry, and there are plenty of challenges! Staff, cost control, marketing, recruitment, menu development and hungry competitors – the list goes on. With more than 25 years experience in all areas of hospitality, Ken is ready to assist you to meet these challenges and create a better business and career.

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MPTV – Episode 14 – Fire With Kelly Gray!

On this episode of MPTV, Matt sits down with Kelly Gray of Hot Head Burritos for a deep dive into:

– Finding Your Location
– Hiring an Agent
– Keeping Watch
– Understanding CAM Charges
– Asking Questions
– Expenses
– and much more!


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Live With Restaurant & Bar Marketing Author Erik Shellenberger

Live With Restaurant & Bar Marketing Author Erik Shellenberger

Let’s talk about 2 things I LOVE…Restaurants & Marketing!

Today we are LIVE with Author Erik Shellenberger to talk about his 2 books Restaurant & Bar Marketing Part 1 and 2. Erik has been in the restaurant and bar industry since he was 13 years old working for his mother in the food & beverage dept. at a local ski resort in Park City UT where he grew up. He has held every position from dishwasher to bartender to marketing director and everything in between.

With a decade of corporate marketing experience, he has gone from student to teacher and runs Bar Marketing Basics ( and has quickly grown his client base from his home town of Scottsdale AZ to across the nation with clients as far away as the east coast.

Get His Books BELOW

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